Post by lizaseo11 on Nov 9, 2024 2:22:00 GMT -5
The account structure should be simple and logical. This helps to increase the accuracy of target audience coverage and avoid unnecessary expenses. In addition, it is easier to track the effectiveness of campaigns.
The most common method for organizing an AdWords account is to create a structure similar to your website, with each ad group representing a web page or category of content on your site.
Selection of keywords:
I use paid licensed software;Contextual advertising strategy for online stores
I work through various declensions of queries and minus words;
I divide requests into appropriate groups;
I make hot, warm, cold requests;
I break it down by geography (cities);
I filter negative words qualitatively.
As one of the attraction tools, search advertising in Google AdWords and Yandex Direct will be used, which will give us the opportunity to cover almost all target users from these search engines. Your ad will be shown in response to the target request of the Internet user.
Creating an account shopify website design structure similar to a website, creating advertising campaigns, writing 2 ads for A/B testing the best ad text, for one key request. The key request is displayed in the ad, forming negative words, ad extensions: additional links, clarifications, structured descriptions, phones, prices, addresses (if you have a Google My business account), setting a budget.
Contextual advertising strategy for online storesDisplay of a “mini” product card with an image of the product, price and description. Even before going to the site, the user understands whether he is interested in the product or not. As a rule, this tool has a good CTR, profitability, often a lower click price than on search. In combination with search advertising, it doubles your chances of increasing traffic and sales.
Contextual advertising strategy for online stores
(Contextual Display Network) Google, with targeting by key queries, relevant interests, placements, thematic sites. We plan to display text and banner ads on Google partner sites, which will increase your brand awareness, sales and loyalty to your company.
Creating an account structure similar to a website, creating advertising campaigns, writing ads, importing customer banners for each product category, developing animated banners (+50 USD for 7 pcs. per category), selecting KMS targeting: by interests, keywords, placement locations, own interest categories, cross-targeting, setting a budget.
YOUTUBE
The next source of attracting visitors will be the second largest search advertising network YouTube with targeting by relevant interests, keywords, target video channels. Displays of text and banner ads on the YouTube website are planned. Selection of targeting by interests, keywords, target video channels and videos, own categories of interests, cross-targeting, setting a budget.
The next source of attracting visitors we will use is the Gmail mail service with targeting by interests and key queries.
The service is specially designed for Gmail and is suitable for different purposes:
Increase brand awareness
Attracting demand
Sales promotion
Customer loyalty and retention
REMARKETING
To return users to the site, as well as to maintain the interest of users who have visited the site, we use all the possibilities of remarketing/retargeting. We will use various conditions, for example:
— You entered a category and did not add the product to the cart;
— You went to a category, added a product to your cart, and didn’t complete the purchase;
— They went to the category and ordered (repeat sales).
Dynamic remarketing to increase the return on your advertising investment. Target your website users who have not purchased a product with banners featuring specific product cards they viewed on your website.
Search remarketing is the ability to show your ads in Google search in more favorable positions to those users who have already visited your site before and have not ordered your service or product.
Special attention to advertising on mobile devices and tablets. Adaptation of advertisements for display on all mobile devices. Setting up ad extensions adapted for mobile devices. Making adjustments to rates for different devices.
RSY
(Yandex partner advertising network) with targeting by key queries. It is planned to display text and banner ads on Yandex partner sites with constant monitoring of the quality of placement sites. Development of animated banners with a built-in tool or hiring a designer - the cost of 11 sizes for one category: 70 USD. Since Internet users spend more time on partner sites than directly on the search, the use of advertising in YAN will make it possible to attract an interested audience even more!
YANDEX BAYAN
Contextual advertising strategy for online stores
Yandex Direct tool that allows you to display an animated banner to the right of the search results, attracting the attention of your target audience. In combination with the search results of your ad, it minimizes the chances of your competitors to attract users and significantly increases your chances! There is a minimum threshold for entering advertising by advertising budget depending on the region!
PRODUCT ADVERTISING
An advertising campaign with the function of transition not to the category, but to the corresponding product. Increases the probability of purchase. An ideal tool for online stores with a large assortment of goods. Requires automatic unloading of the product feed from the site. The tool allows you to indicate the current price in the ad and does not allow showing ads for those products that are not in stock.
PHONE BOOM
If your business depends on incoming calls, then this feature is for you! This setting allows mobile device users to make a call directly to your phone without going to the site. It works great for "hot" niches, when a product or service is needed urgently, and for those who like to make purchases via phone. Each call is your potential client.
The most common method for organizing an AdWords account is to create a structure similar to your website, with each ad group representing a web page or category of content on your site.
Selection of keywords:
I use paid licensed software;Contextual advertising strategy for online stores
I work through various declensions of queries and minus words;
I divide requests into appropriate groups;
I make hot, warm, cold requests;
I break it down by geography (cities);
I filter negative words qualitatively.
As one of the attraction tools, search advertising in Google AdWords and Yandex Direct will be used, which will give us the opportunity to cover almost all target users from these search engines. Your ad will be shown in response to the target request of the Internet user.
Creating an account shopify website design structure similar to a website, creating advertising campaigns, writing 2 ads for A/B testing the best ad text, for one key request. The key request is displayed in the ad, forming negative words, ad extensions: additional links, clarifications, structured descriptions, phones, prices, addresses (if you have a Google My business account), setting a budget.
Contextual advertising strategy for online storesDisplay of a “mini” product card with an image of the product, price and description. Even before going to the site, the user understands whether he is interested in the product or not. As a rule, this tool has a good CTR, profitability, often a lower click price than on search. In combination with search advertising, it doubles your chances of increasing traffic and sales.
Contextual advertising strategy for online stores
(Contextual Display Network) Google, with targeting by key queries, relevant interests, placements, thematic sites. We plan to display text and banner ads on Google partner sites, which will increase your brand awareness, sales and loyalty to your company.
Creating an account structure similar to a website, creating advertising campaigns, writing ads, importing customer banners for each product category, developing animated banners (+50 USD for 7 pcs. per category), selecting KMS targeting: by interests, keywords, placement locations, own interest categories, cross-targeting, setting a budget.
YOUTUBE
The next source of attracting visitors will be the second largest search advertising network YouTube with targeting by relevant interests, keywords, target video channels. Displays of text and banner ads on the YouTube website are planned. Selection of targeting by interests, keywords, target video channels and videos, own categories of interests, cross-targeting, setting a budget.
The next source of attracting visitors we will use is the Gmail mail service with targeting by interests and key queries.
The service is specially designed for Gmail and is suitable for different purposes:
Increase brand awareness
Attracting demand
Sales promotion
Customer loyalty and retention
REMARKETING
To return users to the site, as well as to maintain the interest of users who have visited the site, we use all the possibilities of remarketing/retargeting. We will use various conditions, for example:
— You entered a category and did not add the product to the cart;
— You went to a category, added a product to your cart, and didn’t complete the purchase;
— They went to the category and ordered (repeat sales).
Dynamic remarketing to increase the return on your advertising investment. Target your website users who have not purchased a product with banners featuring specific product cards they viewed on your website.
Search remarketing is the ability to show your ads in Google search in more favorable positions to those users who have already visited your site before and have not ordered your service or product.
Special attention to advertising on mobile devices and tablets. Adaptation of advertisements for display on all mobile devices. Setting up ad extensions adapted for mobile devices. Making adjustments to rates for different devices.
RSY
(Yandex partner advertising network) with targeting by key queries. It is planned to display text and banner ads on Yandex partner sites with constant monitoring of the quality of placement sites. Development of animated banners with a built-in tool or hiring a designer - the cost of 11 sizes for one category: 70 USD. Since Internet users spend more time on partner sites than directly on the search, the use of advertising in YAN will make it possible to attract an interested audience even more!
YANDEX BAYAN
Contextual advertising strategy for online stores
Yandex Direct tool that allows you to display an animated banner to the right of the search results, attracting the attention of your target audience. In combination with the search results of your ad, it minimizes the chances of your competitors to attract users and significantly increases your chances! There is a minimum threshold for entering advertising by advertising budget depending on the region!
PRODUCT ADVERTISING
An advertising campaign with the function of transition not to the category, but to the corresponding product. Increases the probability of purchase. An ideal tool for online stores with a large assortment of goods. Requires automatic unloading of the product feed from the site. The tool allows you to indicate the current price in the ad and does not allow showing ads for those products that are not in stock.
PHONE BOOM
If your business depends on incoming calls, then this feature is for you! This setting allows mobile device users to make a call directly to your phone without going to the site. It works great for "hot" niches, when a product or service is needed urgently, and for those who like to make purchases via phone. Each call is your potential client.