Post by account_disabled on Mar 5, 2024 0:29:22 GMT -5
Despite COVID, investment in startups in Spain remained in Q1 of this year, even exceeding the same period in 2019 by 22% . This investment, coming in many cases from Venture Capital funds, is an important lever in the growth and success of many B2B startups. In this relationship between companies and investment funds, the Marketing team has a great role, since it directly impacts the growth of the business and, consequently, its results can increase or decrease the confidence that investors have in the project . Today we spoke with Samuel Gil, Partner at JME Ventures, to understand a little more about the expectations that investment funds have of the strategy and Marketing team of a company in which they invest.
JME Ventures is a fund that invests in the early stages of Spanish technology-based startups and helps entrepreneurs grow with financing and strategic Industry Email List and operational advice to turn ideas into big businesses. In our almost 10 years of activity, we have been fortunate to have invested in some of the best Spanish entrepreneurs and we have witnessed how they have created businesses valued in hundreds of millions from nothing. We are currently beginning to invest our third venture capital fund, 60M , with the goal again of being the partner of choice for the best entrepreneurs.
For my part, I am the investment director partner . I am passionate about everything related to technology and business. I really like to learn things and one of the best ways for me to learn is to write. I have a newsletter ( www.sumapositive.com ) in which I share my main learnings with the communities. In terms of training, I am a telecom engineer from UPM, MBA from IESE and CFA and I have previously worked as a consultant and as a trader.
The marketing team has an enormous responsibility, which is to convey the value proposition to the customer to generate .They have to have a great knowledge of the target customer, their problems and how the product can help them solve them . Likewise, they have to know the rest of the existing solutions on the market and, according to all of the above, position the product in the most convenient way possible. At the same time, they have to be able to distill all this into words that are easy to understand and remain in the minds of prospects.
Focus on the features of the product instead of the value it brings to the customer. We always say: “benefits, not features”.
Not understanding the customer well and their reasons for buying or not buying. Complexity . It is very important to be able to reduce the value proposition to a simple phrase to communicate and retain. Premature scaling. Discover a first channel that helps the company demonstrate that product market fit is not a matter of just a few clients and allows it to scale economically to an already respectable size.
Continue to continually investigate what new channels/segments may work in case any of the previously working ones become saturated. The quintessential marketing metric is undoubtedly the CAC. It is normal for there to be friction between teams that collaborate very directly. The sales case is always a little special because it is a type of job with very special incentives and that attracts people with special characters.
I think it is very important to empathize with the difficulties of each other's work and always be very aligned thanks to contributing to a common purpose. In times of complex changes, what is the role of marketing in companies? Returning to the previous question about PFM, Go-to-market fit, growth, it is very important to know at all times what phase you are in, what the objectives of this phase are and what the priorities are.
You have to know when it is time to learn and investigate and when it is time to press the accelerator.And of course, stay in constant contact with your clients, remain available, facilitate conversation and offer them the opportunity to express themselves whenever they need it.You can also discover how Carto.com adapted its marketing strategy through this interview with Flo Boderick , the company's VP of Marketing. And if you also want to share your experience, we would be happy to hear how you are handling this new situation.
JME Ventures is a fund that invests in the early stages of Spanish technology-based startups and helps entrepreneurs grow with financing and strategic Industry Email List and operational advice to turn ideas into big businesses. In our almost 10 years of activity, we have been fortunate to have invested in some of the best Spanish entrepreneurs and we have witnessed how they have created businesses valued in hundreds of millions from nothing. We are currently beginning to invest our third venture capital fund, 60M , with the goal again of being the partner of choice for the best entrepreneurs.
For my part, I am the investment director partner . I am passionate about everything related to technology and business. I really like to learn things and one of the best ways for me to learn is to write. I have a newsletter ( www.sumapositive.com ) in which I share my main learnings with the communities. In terms of training, I am a telecom engineer from UPM, MBA from IESE and CFA and I have previously worked as a consultant and as a trader.
The marketing team has an enormous responsibility, which is to convey the value proposition to the customer to generate .They have to have a great knowledge of the target customer, their problems and how the product can help them solve them . Likewise, they have to know the rest of the existing solutions on the market and, according to all of the above, position the product in the most convenient way possible. At the same time, they have to be able to distill all this into words that are easy to understand and remain in the minds of prospects.
Focus on the features of the product instead of the value it brings to the customer. We always say: “benefits, not features”.
Not understanding the customer well and their reasons for buying or not buying. Complexity . It is very important to be able to reduce the value proposition to a simple phrase to communicate and retain. Premature scaling. Discover a first channel that helps the company demonstrate that product market fit is not a matter of just a few clients and allows it to scale economically to an already respectable size.
Continue to continually investigate what new channels/segments may work in case any of the previously working ones become saturated. The quintessential marketing metric is undoubtedly the CAC. It is normal for there to be friction between teams that collaborate very directly. The sales case is always a little special because it is a type of job with very special incentives and that attracts people with special characters.
I think it is very important to empathize with the difficulties of each other's work and always be very aligned thanks to contributing to a common purpose. In times of complex changes, what is the role of marketing in companies? Returning to the previous question about PFM, Go-to-market fit, growth, it is very important to know at all times what phase you are in, what the objectives of this phase are and what the priorities are.
You have to know when it is time to learn and investigate and when it is time to press the accelerator.And of course, stay in constant contact with your clients, remain available, facilitate conversation and offer them the opportunity to express themselves whenever they need it.You can also discover how Carto.com adapted its marketing strategy through this interview with Flo Boderick , the company's VP of Marketing. And if you also want to share your experience, we would be happy to hear how you are handling this new situation.