Post by account_disabled on Feb 18, 2024 22:33:25 GMT -5
(Especially if you’re a bit chickenshit.) They get people riled up, which means they’re engaging with your content —but at the end of the day it’s not something they’re going to really hold against you. Conversely, the people who agree with you will bond to you: they’ll like you better, trust you more, and ultimately become better prospects or customers. That said, if you’re up for a fight, and you know that most of your audience is going to agree with your stance on some important issue, why not go the whole hog? You’ll get the same bonding effect, but in the infamous words of Vegeta —it will be OVER NINE THOUSAND! Having the stones to stand shamelessly for your convictions .
The stronger the convictions and the more shameless you are, the Buy TG Database more a certain kind of customer will trust you. Sure, you’ll send others running for the hills to get their pitchforks. But wouldn’t you rather have a smaller number of highly loyal and motivated customers (at the expense of a bunch of lousy prospects), than a larger number of lukewarm ones? 3. Talking About Irrelevant Nonsense Talking About Irrelevant Nonsense Image Source Let me ask you what would come across as a random question: What do possums, sheep, guinea-pigs, bow-hunting, computer games, driving, or a 1,200-word joke about the secret of a long-forgotten monastery have to do with marketing? You might think nothing whatever —and you’d be right in a way.
Yet they are the topics of my most popular email campaigns. In fact, “the secret that only monks can know” is one I’ve reused because of its effectiveness. People want to be entertained just as much as they want to learn about improving their business figures. Probably more in most cases, because entertainment is fun; whereas improving your business tends to get pretty dreary after a while. It is, after all, work. That’s why many subscribers write to tell me that they read through the entire 1,222-word monk email, even if they already knew how it was going to end —just because it’s so entertaining.
The stronger the convictions and the more shameless you are, the Buy TG Database more a certain kind of customer will trust you. Sure, you’ll send others running for the hills to get their pitchforks. But wouldn’t you rather have a smaller number of highly loyal and motivated customers (at the expense of a bunch of lousy prospects), than a larger number of lukewarm ones? 3. Talking About Irrelevant Nonsense Talking About Irrelevant Nonsense Image Source Let me ask you what would come across as a random question: What do possums, sheep, guinea-pigs, bow-hunting, computer games, driving, or a 1,200-word joke about the secret of a long-forgotten monastery have to do with marketing? You might think nothing whatever —and you’d be right in a way.
Yet they are the topics of my most popular email campaigns. In fact, “the secret that only monks can know” is one I’ve reused because of its effectiveness. People want to be entertained just as much as they want to learn about improving their business figures. Probably more in most cases, because entertainment is fun; whereas improving your business tends to get pretty dreary after a while. It is, after all, work. That’s why many subscribers write to tell me that they read through the entire 1,222-word monk email, even if they already knew how it was going to end —just because it’s so entertaining.